Hong Kong Wellness Brand Hung Fook Tong Partners with Food-Tech Startup Nutribite for AI-Personalized Meals
- Yvonne Chang
- May 15
- 2 min read
Updated: Jul 3
Hung Fook Tong, a household name in Hong Kong known for its traditional Chinese wellness beverages, has announced a partnership with Nutribite, a Shenzhen-based, data-driven food-tech company. The collaboration launches "Hung's Canteen," a personalized meal service that combines Hung Fook Tong's expertise in Chinese wellness with Nutribite's artificial intelligence (AI) technology.
The service is designed to provide customers with customized nutritional meal plans. This strategic partnership sees an established, traditional brand leveraging technology to innovate its offerings, while a modern food-tech startup gains access to a legacy brand's extensive customer base and retail network.
Service Mechanics and Technology
Customers use a platform to input personal data, including age, height, weight, dietary preferences, and specific health requirements. The service's "DeepSeek" AI system analyzes this data to generate a personalized meal plan.
Each plan integrates healthy meals designed by Nutribite with complementary wellness products from Hung Fook Tong's portfolio, selected to suit the user's specific body constitution. The objective is to assist customers in making appropriate food pairing decisions. The platform also includes a real-time interactive function, allowing users to make adjustments to their dietary recommendations as needed.
Product Focus and Sustainability
The meal design for "Hung's Canteen" is positioned separately from traditional fast food, with a focus on a low-carbohydrate diet and an increased proportion of vegetable-based options to align with plant-forward dietary trends.
Sustainability is a key component of the service's packaging. The meal boxes are made from biodegradable containers composed of sugarcane and bamboo pulp, which can decompose naturally within six months. The beverage bottles utilize Hung Fook Tong's existing supply of recycled PET (rPET) material to reduce the carbon footprint.
Customers can place orders through Hung Fook Tong's "Home-made CLUB" member application and collect the meals at designated Hung Fook Tong retail locations, leveraging the company's existing physical footprint.
Company Profiles
Hung Fook Tong
Founded in 1986, Hung Fook Tong is a major retail chain in Hong Kong, widely recognized for its ready-to-drink traditional Chinese herbal teas, soups, and wellness beverages. With a vast network of stores, often in high-traffic areas like MTR stations, the company has established itself as a go-to brand for convenient health products. This partnership represents a move by the legacy brand to embrace digital personalization and expand its services beyond beverages.
Hung Fook Tong official website
Nutribite Brand Background
Nutribite is a healthy Chinese meal brand headquartered in the tech hub of Shenzhen. It was founded by Wei Qiang, the former Vice President of Alibaba Group and General Manager of its Foreign Trade Integrated Services Department, bringing a strong technology and data-centric approach to the food industry.
The brand operates a 60,000-square-foot central kitchen equipped with a Class 100,000 cleanroom and a professional testing laboratory. This facility manages the entire operational process, from quality inspection and menu R&D to nutritional analysis and food safety monitoring. The company's mission is rooted in the founder's personal health experience, where precision diet management led to significant health improvements, inspiring the brand's focus on providing data-driven healthy dietary solutions.
Nutribite Official Facebook:
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