FROM GLOBAL BLUEPRINTS TO LOCALIZED REGIONAL MASTERY
The foundation of GO Natural Asia traces back to 2005, when founder Yvonne Chang took the helm as the General Manager of the Asia-Pacific Headquarters for New Hope Network—the global pioneer in natural products media and events. Bringing over 20 years of veteran trade experience, Yvonne has navigated the sector through severe pre- and post-pandemic cycles, establishing an agile, high-trust matchmaking ecosystem that international brands and regional importers rely on implicitly. Surviving and scaling a specialized F&B network through major cross-border economic shifts requires deep-rooted trade trust, not just data aggregation. Yvonne established GO Natural in 2011 to bridge a critical market gap: removing corporate bureaucracy to give premium brands direct, high-margin access to decision-makers in Hong Kong, Singapore, and Greater China.
A FOUNDATION FORMED OVER A DECADE OF SERVICE
Yvonne’s deep sector heritage anchors our platform's industry standing and regional authority:
2005
The New Hope Network Era
Appointed General Manager of the Asia-Pacific HQ for global giant New Hope Network, introducing world-class data, publication, and exhibition methodologies to the regional natural products industry.
2009
Major Industry Event Launch
Tapped by global event powerhouse Informa Markets as a core consultant to conceptualize and orchestrate the grand launch of the inaugural Natural & Organic Asia (NOA) expo.
2010 - Present
Institutional Leadership
Appointed as a Governing Board Member of the Hong Kong Organic Resource Centre (HKORC), working alongside government representatives, agricultural authorities, and academic leaders to monitor local operations and shape the development of organic standard systems.
2011
Founding of GO Natural Asia
Formally launched our independent media and consultancy group, maintaining a highly specialized, laser focus on organic, clean-label, and sustainable food sectors.
2020-2024
Crisis Resilience & Government Endorsement
Re-engineered our digital infrastructure to survive global pandemic trade restrictions. Earned the status of an Approved Trade Publication by the Hong Kong Government (SME Export Marketing Fund) and served as the Official Media Partner for Asia's premier food expos, including Biofach China, HOFEX, THAIFEX – Anuga Asia, and Food & Hotel Malaysia.
A MESSAGE FROM OUR FOUNDER
"Our journey has always been about more than just business; it's about building a trusted community. My greatest satisfaction comes from creating the right connections that help purpose-driven brands flourish in Asia."
Yvonne Chang, Founder
