TRADE INTELLIGENCE &
MARKET TRENDS
IN ASIA'S FOOD SECTORS

A legacy fast-food chain's profit surge offers a case study in how functional nutrition is reshaping consumer spending across Asia's foodservice sector — even as the broader category contracts. Hong Kong's fast-food industry is not having a good year. According to provisional figures released by the city's Census and Statistics Department on August 4, total receipts at fast food shops fell 1.5% in value and 2.5% in volume in the second quarter of 2026 compared with a year ear

Finding genuinely natural food suppliers should not feel like detective work. Yet for many buyers, category managers, importers, and distributors, sourcing clean-label products still comes with too much uncertainty. A product may look natural on the front of the pack, then tell a different story in the ingredient list. A supplier may use the right language, but lack clear standards. A brand may be doing the hard work of making real natural, organic, or clean food, yet end up

Having spent over 20 years organizing, launching, and consulting for some of Asia's premier food expos, I know what separates a successful market expansion from a costly mistake. As we approach the end of 2026, it's time to lock in your strategic blueprint for scaling your brand across Asian markets in 2027. Exhibiting internationally requires a significant investment of capital, logistics, and manpower. My foundational "insider" rule for any food brand is simple: Always atte

VNFruitVegMarket set for launch by end-September 2026, targeting SMEs, retailers, and F&B buyers with flexible order volumes, AI-driven demand forecasting, and integrated Singapore warehousing support. Ho Chi Minh City — Vietnam has unveiled plans for its first dedicated online agricultural wholesale platform aimed at strengthening trade ties between Vietnamese producers and buyers in Singapore. Announced on 3 September 2026at a green transition forum hosted by the Ministry o

Asia's leading fresh produce trade show closes its most international edition yet, spotlighting record buyer engagement, a debut technology platform, and top industry award winners. ASIA FRUIT LOGISTICA concluded its 19th edition on 4 September 2026 at AsiaWorld-Expo, setting a new benchmark for Asia's fresh produce trade. The three-day event drew a record 16,000 attendees from 95 countries and regions, alongside more than 760 exhibitors from 41 countries across 27 national a

China's leading cheese brand Milkground (600882.SH) has partnered with global consumer goods specialist DKSH to bring its full range of cheese products to Hong Kong, marking the brand's entry into one of Asia's most dynamic and internationally connected markets. As demand for nutritious snacking, premium dairy products, and family-friendly food solutions continues to grow, Milkground's range is well positioned to meet evolving consumer needs across the region. The partnership

Hong Kong's premier food and beverage trade event returns next week, with Restaurant, Bar & Café Hong Kong (RBHK) 2026 set to take place from 1-3 September at the Hong Kong Convention & Exhibition Centre. Trade professionals across the region can look forward to three days of immersive showcases spanning meat & seafood, green products, coffee & spirits, and equipment & technology — positioning RBHK as a critical stop for anyone shaping the future of F&B in Asia. An Integrat

Rosewood Foundation, the corporate philanthropic arm of Rosewood Hotel Group, has officially opened applications for the fourth edition of Rosewood Seeds, a global accelerator programme dedicated to advancing circularity and reducing waste across the hospitality food and beverage (F&B) value chain. Delivered in partnership with global innovation platform Brinc, and supported by Rosewood Hotel Group, the programme continues its mission of connecting early-stage entrepreneurs w

香港食物環境衞生署食物安全中心（CFS）的《2024年食物內防腐劑（修訂）規例》已於2024年12月30日正式生效，24個月過渡期將於2026年12月29日届滿。届時所有在港銷售的食品必須全面符合新標準，業界餘下不足五個月時間完成合規準備。 是次修訂參考食品法典委員會採納的相應定義，更新「防腐劑」和「抗氧化劑」的定義。此外，《修訂規例》亦更新了准許防腐劑／抗氧化劑名單，在法例修訂後的名單包含58種防腐劑和抗氧化劑，而具有指明最高准許含量的「添加劑—食物」組合由目前約900個增加至約2 000個。修訂旨在與國際食品法典委員會（Codex）標準接軌，統一監管框架。 新規例的主要修訂 定義更新 明確區分「防腐劑」（防微生物變壞）與「抗氧化劑」（防氧化變壞）的法定定義，並列出不包括在內的物質（如糖、鹽、香料等）。 更新「准許列表」中准許防腐劑／抗氧化劑名單 由現時32種增至58種，新增了26種物質，同時淘汰3種舊物質（碳酸銅、二苯基、甲酸）。值得注意的是，新增物質中有25種原本已在香港合法作為其他用途（如酸度調節劑）使用，此次將其正式納入防腐/抗氧化劑體

The International Fresh Produce Association (IFPA) will hold its Executive Leadership Summit Asia in Hong Kong on September 1, 2026, ahead of Asia Fruit Logistica. The summit is invitation-only and open to senior executives and decision-makers across the fresh produce supply chain. Discussions will cover topics including consumer trends, retail developments, market access, regulatory issues, sustainability, and innovation. The format includes presentations, group discussions,

Vitasoy International Holdings Limited released its Sustainability Report 2025/26 on 16 July 2026, marking the close of its previous five-year sustainability cycle and the beginning of a more ambitious phase through to FY2030/31. The Group reported that it successfully achieved all portfolio goals and most manufacturing targets over the past cycle. "This year marks a new chapter in Vitasoy's sustainability journey," said Group CEO Roberto Guidetti. "We remain committed to del

Turning Food Waste into an Opportunity Langham Hospitality Group (LHG) has strengthened its focus on resource efficiency and circularity across its hotel portfolio, with each property implementing creative solutions to minimise food waste. The initiative invites culinary and bar teams to develop unique food and drink items that directly address location-specific excess, while preserving the quality and enjoyment that define LHG's dining experiences. "Sustainability becomes mo