Global Fresh Produce Executives to Meet in Hong Kong This September

The International Fresh Produce Association (IFPA) will hold its Executive Leadership Summit Asia in Hong Kong on September 1, 2026, ahead of Asia Fruit Logistica.

The summit is invitation-only and open to senior executives and decision-makers across the fresh produce supply chain. Discussions will cover topics including consumer trends, retail developments, market access, regulatory issues, sustainability, and innovation.

The format includes presentations, group discussions, and a closing networking reception. IFPA states that attendance is limited to maintain the interactive nature of the event.

Sandra Wenz, Commercial Director for APAC, noted that the summit facilitated open exchanges among senior leaders and helped build connections that led to further collaboration. Lam Lin, Special Assistant to the Chairman at Joy Wing Mau, said the discussions on consumer trends, channel transformation, and market practices in Asia provided useful perspectives for planning.

A speaker presents at an IFPA event. The association will hold its Executive Leadership Summit Asia in Hong Kong on September 1, 2026. (Photo courtesy: IFPA)

IFPA has scheduled the summit the day before Asia Fruit Logistica opens, allowing international attendees to combine both events in a single trip to the region.

Senior executives interested in attending are advised to register early. Full agenda and registration details are available on the IFPA Executive Leadership Summit Asia event page.