INDUSTRY NEWS

A functional dairy brand with over five billion bottles sold is entering one of Asia's most competitive convenience retail markets — and its launch strategy is worth watching. A Gut-Health Brand Built on Science South Korean brand WILL, developed by hy (formerly Korea Yakult), has built its reputation on a single, clearly articulated health proposition: protecting the stomach and gut with its patented probiotic strain HP7 (Lacticaseibacillus paracasei HP7), isolated from kimc

The leading U.S. organic grocer enters Asia through a dual-channel approach, partnering with local specialty retailer Little Farms and Amazon.sg to reach Singapore's growing base of health-conscious consumers. A Historic First for Whole Foods Market Whole Foods Market has introduced its private-label product range to Asia for the first time, marking a significant milestone in the U.S. organic grocer's international expansion. From 23 September, Singapore consumers can purchas

在當前的經濟環境下，香港消費市場氣氛審慎，各行各業均面臨挑戰。天然、有機及健康食品因其普遍較高的定價，所受的衝擊尤其明顯。然而，我們必須清晰地認識到，消費者追求天然、無添加的健康飲食，是全球不可逆轉的大趨勢。只要品牌能堅守品質，並在此刻勇於檢討過往的銷售與市場策略，必然能守得雲開。 當削減預算成為常態，我們更應思考如何將資源用在刀刃上。品牌聯乘 (Co-branding) 正是這樣一種極具成本效益的策略。與其單打獨鬥，不如尋找理念相近、客群互補的品牌合作，共同創造「1+1大於2」的協同效應，為品牌注入新活力，創造市場話題，從而提升曝光，觸及新生代消費者。 我們必須面對一個現實：大家再不能依賴已離開香港的一批忠實顧客，而市場的主力已轉向更注重生活平衡與身心健康的千禧世代。看看遍地開花的24小時健身室，以及運動用品的持續熱賣，便知市場的需求真實存在。宏觀趨勢正確，目標市場亦在，中小企面對的最大難題，往往是如何在資源有限的情況下做好品牌推廣。 天然、有機食品有別於一般快銷品。其較高的零售價，需要品牌向消費者證明其價值所在——無論是「粒粒皆辛苦」的匠心，

Hung Fook Tong, a household name in Hong Kong known for its traditional Chinese wellness beverages, has announced a partnership with Nutribite, a Shenzhen-based, data-driven food-tech company. The collaboration launches "Hung's Canteen," a personalized meal service that combines Hung Fook Tong's expertise in Chinese wellness with Nutribite's artificial intelligence (AI) technology. The service is designed to provide customers with customized nutritional meal plans. This strat

Japanese retailer Life Corporation Targets ¥40 Billion in Sales for its natural supermarket chain BIO-RAL by 2030