As the world adapts to the ever-changing landscape of consumer behavior, the food and drink industry in Asia remains at the forefront of innovation and adaptation. In this article, we delve into the insights shared by experts from Japan, Taiwan, and Hong Kong, exploring the emerging trends that are shaping the culinary landscape of the region in 2021. From organic retail pioneers to plant-based meat enthusiasts and all-natural grocery chains, these experts shed light on the products and strategies that are captivating consumers and reshaping the way we approach food and beverages in Asia. Join us as we uncover the latest developments and flavors that are set to influence the tastes and preferences of consumers across the continent.
Taiwan
Breeze Super is a boutique supermarket chain in Taiwan. Its vice general manager David Lo says, “I believe plant-based meat is our future. The plant-based meat market is huge in Taiwan where its consumer base is not just limited to the local 3.3 million vegetarian population, but also covers the entire population consisting of 23 million consumers! Nowadays, consumers, especially those between the age of 25 and 40, value highly the eco-pursuit, animal welfare, sustainability and health in addition to taste. Plant-based meat is the best choice for such group of flexitarian. Our supermarket is also doing ongoing research and development on ‘plant-based eggs’, and will keep on introducing more plant-based meats of high-quality in the future.”
“I believe plant-based meat is our future.” David Ho, Vice General Manager, Breeze Super, Taiwan
With 3 outlets in Taiwan, Breeze Super sells premium foods, seasonal fruits and vegetables from the local market, Japan, Europe and the rest of the world. Representing Asia’s largest boutique supermarket outlet, Breeze Super’s flagship store at Nan Shan measures close to 80,000 square feet. Its brand new “Plant-based Meat” zone shows a collection of domestic and overseas brands and products of plant-based meat. Currently, Breeze Super is one of the supermarkets offering the most comprehensive range of plant-based meat in Taiwan
Japan
Japan’s Organic Retail Pioneer
Founded in 1978 and headquartered in Tokyo, Natural House is the pioneer of Japan’s healthy and organic retail industry. With 13 locations in Tokyo, Osaka, Kobe and other cities, Natural House offers the largest stock of natural and organic foods in Japan. In addition to fresh produce, the organic retailer offers deli, bento, natural cosmetics, and health products appealing to local consumers.
“ The gut health products are a top trend.” Yohei Shirakawa, President, Natural House, Japan
Digestive troubles become common during the lockdown
Yohei Shirakawa, the President of Natural House, unveils the top food trends for 2021 that includes a line of immune support supplements and a range of STAY HOME products. “Both social distancing and outdoor ban during the COVID19 pandemic make us less active, and thus affect our digestion. Many of us need the intake of lactic acid bacteria, enzymes, yeast, vitamin C and vitamin D to maintain our intestinal health.” In order to cope with the “new normal” lifestyle, Natural House promotes carbohydrate-free diet and guilt-free sweets (sugar-free, veggie, gluten-free) for consumers who look to keeping fit at home, adding “Regular consumption of juice and water is also indispensable during work-from-home.
Besides, ready-to-eat healthy meals are best for busy mothers. Having a home party cheers us up. So we have New Year lucky bags and wines for forthcoming Mother's Day, Father's Day and other festivities. Let’s have fun and health at home.”
Hong Kong
Health Aims is an all-natural grocery chain that boasts healthy products, reasonable prices, and superb customer services. With 13 locations in Hong Kong, Kowloon, and New Territories, serving more than 120,000 customers from Hong Kong, Macau and other cities in South China each year, Health Aims is one of the most recognisable and trusted chains for organic and healthy shopping in the city. It has been awarded the "Top Organic Retailer" and "Quality Organic Retailer" since 2013 and elected as the "City's Favorite Organic Retailer" with the highest number of votes for 2 consecutive years. Health Aims just opened a new store earlier this January, giving a vote of confidence in the economic outlook in Hong Kong.
“Coronavirus accelerates demand for immunity and holistic wellness products.” Duncan Ko, Founder, Health Aims, Hong Kong
1. Functional Drinks : They are highly nutritious products that can boost our immunity. Products include herbal drinks and enzymes drinks that are rich in antioxidants, vitamins, and minerals.
2. Frozen Foods : Unlike fresh foods, frozen meats, seafoods, and products can be stored for months without degrading. People are eating more meals with their family at home, and whether it’s breakfast, lunch, dinner or snacks, frozen fits because it answers all those needs.
3. Organic Condiments : Shoppers search for healthy, clean food to feed their at-home families and cleared our condiment racks during the pandemic. Sales of salad dressings, mustard, sandwich spreads, mayonnaise, ketchup is through the roof.
In conclusion, Asia's food and drink trends for 2021 showcase a dynamic and innovative landscape. From Japan's focus on digestive health to Taiwan's embrace of plant-based alternatives and Hong Kong's emphasis on functional drinks and organic condiments, each country contributes unique insights. As consumer preferences continue to evolve, retailers and industry players must stay adaptable to thrive in this exciting culinary market of Asia.