Singapore Expands Nutri-Grade Labels to Target Sodium and Saturated Fat: What Global Brands Need to Know

Singapore's Ministry of Health (MOH) has announced a significant expansion of its mandatory Nutri-Grade labelling system. Starting from mid-2027, these requirements, which currently apply to beverages, will be extended to cover key sources of sodium and saturated fat in the Singaporean diet.

Extension of Nutri-Grade labelling requirements for key sources of sodium and saturated fat intake from mid-2027

For global food brands, this move is more than a simple packaging update; it represents a fundamental shift in the market that will directly impact product formulation, marketing strategies, and consumer perception. Here’s what you need to know to prepare.

What Are the New Regulations?

The new measures are designed to combat the high prevalence of hypertension and high blood cholesterol among Singapore residents. The regulations will apply to all prepacked Salt, Sauces, Seasonings, Instant Noodles, and Cooking Oils (SSSIO) sold in retail settings, including e-commerce platforms.

The key features are:

• A-B-C-D Grading System: All SSSIO products will be graded from "A" (lowest in nutrients of concern) to "D" (highest).

• Mandatory Front-of-Pack Labelling: Products graded "C" or "D" must display the Nutri-Grade mark on the front of the package. Labelling is optional for healthier "A" and "B" products.

• Advertising Ban for Grade "D": All advertising and promotion for products graded "D" will be prohibited across all media, including online and social media channels.

• Updated Label: The Nutri-Grade mark itself will be updated to explicitly state which nutrient (e.g., "High in Sodium") is responsible for the product's grade, providing consumers with clearer information.

Why Nutri-Grade Labelling Matters for Your Brand

This regulatory change presents both significant challenges and strategic opportunities for international food manufacturers.

1. The Urgency of Reformulation

With a "D" grade resulting in a total advertising ban, reformulation is no longer optional for brands that want to maintain a marketing presence. Products high in sodium or saturated fat risk becoming invisible to consumers. Brands should begin assessing their product portfolios now to identify which SKUs are at risk of receiving a "C" or "D" grade and start the R&D process for reformulation immediately.

2. A New Competitive Advantage

Conversely, brands whose products naturally achieve an "A" or "B" grade will have a distinct competitive advantage. The Healthier Choice Symbol (HCS) will be aligned with these top grades, making it easier for consumers to identify healthier options at a glance. This is a powerful opportunity for natural and "clean label" brands to stand out and capture market share.

3. Impact on Packaging and Marketing

The mandatory front-of-pack labelling for "C" and "D" grades will require a packaging overhaul for many products. Marketing teams must prepare for a landscape where advertising for certain products is not just restricted, but completely forbidden. The focus will need to shift towards promoting the benefits of "A" and "B" grade products.

Current Nutri-Grade grades your drinks based on their sugar and saturated fat content with "A" having the lowest levels and "D" the highest. (Photo: Health Hub Singapore)

How to Prepare for Mid-2027

The Singaporean government has provided a three-year lead time to allow the industry to adapt. Here are the steps your brand should take now:

• Assess Your Portfolio: Conduct a thorough review of all products intended for the Singapore market to determine their likely Nutri-Grade rating under the new SSSIO framework.

• Begin Reformulation: Engage your R&D teams to explore reformulating products to reduce sodium and saturated fat content, aiming for a "B" grade or higher.

• Consult with Local Partners: Work closely with your importers and distributors in Singapore to understand the specific technical requirements and navigate the implementation process.

• Explore Government Support: The Singaporean government offers support schemes, such as the Healthier Ingredient Development Scheme (HIDS), which provides grants to help suppliers with reformulation efforts.

The expansion of the Nutri-Grade system is a clear signal that Singapore is prioritizing public health through food policy. For global brands, adapting to these changes is not just about compliance—it's about aligning with the future of the market and meeting the demands of increasingly health-conscious consumers.

Further information:

• Press Releases – Nutri-grade requirements for key sources of sodium and saturated fat intake to take effect from mid-2027, Ministry of Health Singapore

• Measure for Nutri-Grade, Health Promotion Board, Singapore