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【出版人語】品牌聯乘 - 從單打獨鬥到協作共贏 再思逆市中品牌聯乘的價值
在當前的經濟環境下,香港消費市場氣氛審慎,各行各業均面臨挑戰。天然、有機及健康食品因其普遍較高的定價,所受的衝擊尤其明顯。然而,我們必須清晰地認識到,消費者追求天然、無添加的健康飲食,是全球不可逆轉的大趨勢。只要品牌能堅守品質,並在此刻勇於檢討過往的銷售與市場策略,必然能守...
Sep 18
3 min read
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