The Legacy of Curtice Brothers
Curtice Brothers has a rich history dating back to 1868, when founders Edgar and Simeon Curtice began producing ketchup in Rochester, New York. The company quickly gained a reputation for its authentic, high-quality products, a legacy that has been carried forward to the present day.
Now headquartered in Austria, Curtice Brothers remains committed to the principles that made it a household name over a century ago - using real, organic ingredients and traditional cooking methods. The company's diverse product lineup, which includes award-winning ketchups, mustards, and mayonnaises, showcases its dedication to craft and tradition.
The Chinese Ketchup and Natural Sauces Market Opportunity
China has emerged as one of the world's largest and fastest-growing ketchup markets. In recent years, major players like Kraft Heinz have invested heavily to capture a greater share of this lucrative market. Kraft Heinz, the condiment giant, has been eyeing double-digit growth in China through expanding investments. The company currently holds a 27 percent market share, making it the biggest player in the Chinese ketchup retail market.
Recognizing the immense potential, Curtice Brothers entered the Chinese market in 2022. Through a partnership with the leading online grocer Epermarket, the brand has strategically focused on expanding its presence, aiming to capitalize on the country's burgeoning appetite for authentic, natural ketchup and other sauces.
Expanding Reach in Asia
Recognizing the growing demand for authentic, natural condiments in Asia, Curtice Brothers has strategically expanded into the region in recent years. The company's entry into key markets has been facilitated through collaborations with premier retailers and distributors.
In 2022, Curtice Brothers entered the Singapore market by partnering with the popular retail chain Little Farms, known for its commitment to high-quality, organic products.
Curtice Brothers entered the Japanese market in 2023 through a partnership with Yutaka Trading Co., Ltd., a well-respected distributor in the country. The same year, the brand also made its debut in Hong Kong, where it is available through Nature's Parlour and Angliss Hong Kong Food Service Limited, which help sell the products to hotels, restaurants, and retailers. Additionally, Curtice Brothers products can now be found on HKTVMall, the largest online grocery store in Hong Kong.
As Curtice Brothers sets its sights on expanding to Thailand and the Philippines, the company remains committed to sharing its century-old tradition of flavor with Asia's increasingly sophisticated consumers. By staying true to its roots while adapting to local tastes, the brand is poised to become a beloved household name across the continent.
Green and Sustainable
Being sustainable isn’t just about good farming processes. Up to 50% of the carbon emitted in the supply of food that is shipped around the world comes from handling and transporting it.
Curtice Brothers partners with sustainable logistics provider Nagel Group to reduce the carbon footprint of their food supply chain. Nagel Group powers their facilities with renewable energy and implements waste reduction initiatives.
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